After Parting With adidas, Reebok Is Ready to "Spread Its Wings"

In February, after months of speculation, Reebok confirmed its split from adidas. A tumultuous relationship, to say the least: Reebok had been a subsidiary of adidas since its since its €3.1 billion purchase in 2006, but in 2020 alone it saw its sales drop by 20%. The previous year, hundreds of millions were wiped off its value too after adidas had overestimated its earning potential. It's time, then, for a reset. "We want Reebok to go back to what it was," explains Matt O'Toole, Reebok's pres...